Brockhaus Heuer complete catalogue Page 44
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Made in Germany Made in Germany – for many, an indication of the highest quality. But few understand the origins of the phrase “Made in Germany”, and what it stood for. Originally used to designated lower-quality goods, today “Made in Germany” is considered a seal of quality. At the first World Fairs in the 18th century, German products were considered to be of low quality. Great Britain introduced the “Made in Germany” seal in 1887 to differentiate these goods. Shortly thereafter, however, German companies began to develop higher-quality and more innovative products, turning the expression into a seal of quality. Today, “Made in Germany” stands not only for manufacturing in Germany, but in particular for quality as well. this is the only way we can ensure the perfection of our products. At Brockhaus HEUER, we have been embodying this level of quality since we began production 125 years ago. The values that “Made in Germany” stands for are highly important to us. Reliability, trust, and durability Precision, perfection, and discipline Precision is always our primary focus when developing and manufacturing our products. Ongoing controlling and development of our products are our particular focus. Quality controls of both individual parts and the finished product are conducted regularly, since Made in Germany – stands for creativity and innovation. 44 Only satisfied customers become repeat customers. Because of this, all of our employees work each day to manufacture durable, reliable products, as this is the only way to ensure customer trust and satisfaction. The only way to improve is to recognise potential areas of optimisation. That is why customer feedback is so important to us. Creativity, design, and innovation We not only consistently develop our Made in Germany – stands for precision and perfection.
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