Wiha Focus on ergonomic design Page 14
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Wiha health offensive: getting to grips with health! In 2017 we are putting the health of users in the spotlight of our campaign and allowing the subject of “Ergonomics and Health” to take centre stage. As the only hand tool manufacturer in the world, we do not just have the recommendation and recognition of the AGR e.V. (Campaign for Healthier Backs) but also actively get to grips with one of the essential criteria for the use of hand tools – the preservation of health.. We will be pulling out all the stops with tailor-made initiatives and coherent concepts in order to meet the needs for more information and communication of users, specialist trade and lastly the tool market. The pooling of a broad range of measures to achieve this goal will create the “Wiha health offensive 2017”. Generating attention. Placing information attractively and emotionally. Providing communication continuously and in a way which is geared towards the recipient. Explaining competently and providing training with a focus on benefits. These are the basic foundations for sensitisation and creation of a basic understanding which can prove to be a great opportunity for all. Get ready for the “Wiha health offensive 2017” – I FEEL WIHA! More than cts 400 Produ for your health! Professional tools which make life easier. See for yourself at www.wiha.com 19
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